Case study

StructuredWeb helps Ingram Micro Cloud create the first multi-tier channel marketing and sales automation hub

Ingram Micro Cloud hosts one of the world’s largest cloud marketplace with over 120 integrated SaaS and IaaS products. Operating in 64 countries, Ingram Micro Cloud serves over 55,000 reseller partners and 15 million seats globally. The company’s global reach, expansive marketplace and deep technical expertise help vendors, resellers and managed service providers build and grow their cloud businesses.

Ingram
Company Ingram Micro Cloud
Headquarters Irvine, CA
Partners 55,000+
Countries 55
Customer since 2017
Challenge

Partners come to Ingram Micro Cloud for one-stop shop convenience, however, the relationship felt transactional without the ability to scale support for demand generation or sales enablement resources.

As more vendors flocked to the marketplace, Ingram Micro Cloud needed to build a digital hub to provide channel partners with a single place to access marketing automation and sales enablement resources, while giving vendors a place to create and update their content. And, with a presence in 55+ markets, Ingram Micro Cloud needed to build and provide the content and assets in 10 different languages.

“As we grew and added more partners, we needed to provide them with a globally-capable digital hub that could support every aspect of their sales and marketing efforts. And support them across 10 languages and 60 markets which is no small task.”

Rahul Bhavsar, Executive Director, Global Platform Strategy

Ingram Micro Cloud
Solution

Ingram Micro Cloud explored several leading channel marketing vendors but chose StructuredWeb for several reasons, specifically its flexibility to customize the partner experience to meet its requirements and a powerful set of integrated features for both channel marketing and sales to accelerate the go-to-market motion.

Further, the self-service portal allowed Ingram Micro Cloud to update its own content without having to rely on professional services, saving significant costs, while making it easy to translate content into 10 languages. And the responsive onboarding and customer success team made the entire experience smooth and satisfying.

  • Customized partner portal in 10 languages and 55+ markets
  • Custom-built vendor portal to enable hundreds of vendor to manage their content
  • Marketing automation tools
  • Comprehensive partner enablement assets
  • Portal and channel analytics
Results

StructuredWeb helped Ingram Micro Cloud build the first multi-tier channel marketing ecosystem for aggregation and distribution of go-to-market resources, programs, services, and tools.

Partners can go to a single site instead of dozens of portals to get the assets they need — which has fueled partner engagement, drove participation and increased revenue opportunities.

  • Portal available in 55+ markets and 10 languages
  • Significantly increased partner engagement through portal logins and activity
  • Onboarded over 30 new vendors to date
  • Helped drove the total number of SaaS seats within cloud marketplace

“With StructuredWeb, we built and launched a successful Go-To-Market Hub for our channel partners to access tools and content and a go-to-market builder for our vendors to manage their content offerings.”

Rahul Bhavsar, Executive Director, Global Platform Strategy

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