Date: June 15, 2023
Author: Steven Kellam
As a former Managed Service Provider (MSP), I’ve seen the evolving content demands of channel partners across the technology landscape. Beyond email and social media, there’s an increasing need for more meaningful, long-form pieces of content that inform, educate and even change minds.
In fact, short content (300-900 words) attracts 21% less traffic and 75% fewer backlinks than articles of average length (900–1200 words). Additionally, short articles (83%) and videos (61%) are the top two content types that channel marketers used in the last 12 months. Their use of long-form articles increased to 42% from 22% last year.
So, whether it’s a blog, ebook, website copy or even video scripts, these forms of marketing content are essential, but at the same time, are more burdensome to create.
This is where StructureWeb’s ChannelGPT comes into play as it expands its capabilities to meet these diverse content generation needs.
Leveraging Generative AI To Build Better Channel Content – Automatically
ChannelGPT, with its unique blend of advanced AI and intuitive wizard, is not just limited to creating compelling email and social media content. It is designed to produce a wider variety of long-form content, including detailed, SEO-friendly blogs that resonate with target personas across different verticals. By incorporating the latest vendor insights, it crafts comprehensive blogs that keep your audience engaged and informed, thus establishing you as a thought leader in your field.
For digital advertising needs, ChannelGPT creates impactful banner ad copy. With a deep understanding of the product offering and benefits, it generates attention-grabbing ad content that stands out in the crowded digital space, driving increased click-through rates and conversions.
In terms of website content, ChannelGPT acts as your virtual copywriter assistant. It creates persuasive and informative copy that reflects your brand’s unique voice and message. The result is a consistent, professional online presence that builds credibility and attracts more visitors.
Moreover, ChannelGPT expands into the realm of video marketing, scripting engaging and concise video scripts that captivate viewers and convey your message effectively. With video content becoming increasingly important in digital marketing, this capability can give you a significant competitive edge.
A Personal Content Assistant to Do More With Less
ChannelGPT isn’t replacing anyone’s jobs, but rather serves as your personal content assistant, enhancing productivity and allowing marketing teams to focus on strategic tasks. Its efficiency in creating a variety of content forms reduces the time and resources spent on revisions and approvals, thereby accelerating the overall content creation process.
ChannelGPT is more than just a tool; it’s a revolutionary change in the digital marketing world. It enables channel partners to be swift, effective, and efficient, acting as a round-the-clock virtual marketing department. By leveraging ChannelGPT, channel partners can generate diverse, compelling content for demand generation and awareness, driving their marketing strategy to new heights of success.
