Webinars

Webinar: Simplifying Channel Marketing

While marketing tactics continue to grow in sophistication, the channel’s ability to execute them is not. Channel partners are primarily sales organizations, and when it comes to daily activities, marketing is prioritized as a distant third to traditional sales tactics and customer support. Channel Partners also often lack the resources and subject matter experts formally trained in marketing strategy and execution. The combination of these forces creates challenges for the channel and is exactly why simplifying channel marketing is so important.