Marketing is key to driving revenue in a down economy. So how do we get partners to embrace it and then make it successful for their organization? If you ask Meaghan Sullivan, Head of Global Ecosystems and Mid-Market at SAP, partners need to rethink the way they do marketing today. They have to transform beyond their ‘status quo’ strategies and tactics and build a better pipeline and earn more revenue. Please join Meaghan and I as we discuss how partners can and should move beyond Demand Generation to Demand Acceleration. Listen in as Meaghan talks about the change in buyer behavior, customer engagement (beyond sales), the need to create effective storytelling as part of a marketing strategy, and the necessity for marketing to capture the digital buyer.
How do we help partners get better at marketing why is this so important in today’s down economy?
Listen nowListen in as Theresa and Steven have a spirited discussion around her three keys for success for this coming year and well beyond.
Listen nowThere's little to debate - partners need the right content at the right time and in the right place. The question is, however, what is the right content and what is the best way to get that content into the hands of partners and ultimately to the prospect and customers?
Listen nowPartner experience is a great place to focus, but the key is to know what your objectives are, how to begin executing against those goals and how to leverage the power of hyper-personalization.
Listen nowMarc Monday from Sage discusses how to embrace the current market landscape, try different creative ideas to drive success, and build trust with your channel partners.
Listen nowMaking video simple and easy to create and distribute has been around for years, yet too many partners still have not adopted video as much as they wish or should.
Listen nowRobert Cassard and Steven dig into the pluses and minuses of leveraging video on TikTok to YouTube to partner websites.
Listen nowThere’s a new wave of channel partnership trends and best practices, and with this evolution comes great opportunity and, consequently, new challenges.
Listen nowMeaghan Sullivan-Moore shares her insights on how to keep your head and your heart in the game during times of upheaval.
Listen nowWhen sales and marketing are working together like a well-oiled machine, driving pipeline and revenue is so much easier. So, why do so many teams still struggle to close that gap and achieve the results they need?
Listen nowThe point where marketing hands off to sales is a critical step in the channel journey. If it’s so important, why does that hand-off often get fumbled?
Listen nowEveryone, well almost everyone, in the technology channel community has been hit with the less resources in 2023 challenge. So how do you make it all work? How to take care of partners, grow the business and keep everyone motivated?
Listen nowJessica Baker CPO (Chief Program Officer) at AchieveUnite joins ChannelWaves to talk about how you can make your programs more effective, even if you have less resources.
Listen nowGenerative AI is already playing a major role in channel operations, partner engagement, and more. While AI isn't going to take over the channel and steal people's jobs, it is going to give those who take advantage of its power a massive competitive edge.
Listen nowThe future of the channel is uncertain, and with digital transformation and AI on the rise, we find ourselves in uncharted territory.
Listen nowGain valuable insights into navigating the complexities of today's partner landscape and optimizing partner relationships to drive growth and success.
Listen now